In 2014, AF Bostäder received the honor of standing behind the carnival in the role of main sponsor. A pure pleasure for a housing company in the middle of student life.
Every four years there is a carnival in Lund, a folk party without a counterpart that draws happy visitors from all over the region, and a given feature in Lund's amazing student life.
Student life in Lund revolves around the AF family consisting of the Academic Association, AF-sponsor and AF Bostäder - as well as student nations, associations and the coordinating association Studentlund.
- Everyone living with us is a student at Lund University and members of the Student and Academic Association, says Henrik Krantz, CEO of AF Bostäder. AF Bostäder is something unique in Sweden - we are the students' own housing company. We are free and unobtrusive in the housing market and always act at 100% for the students' best.
Lund offers a first-rate international university but also an exciting environment all around. In Lund, Malmö and Copenhagen there are great opportunities for exchanges with universities and business, including the research village of Ideon Science Park and the new Max IV laboratory. The network and development opportunities for the student here are huge. In addition, Lund's student life is known as the best and funniest in the country.
- Studentlund is creative, inspiring, open and welcoming, says Henrik Krantz. Here you will find plenty of activity opportunities and the new one in the city will step in and participate. The university is located in the middle of the urban environment, the whole of central Lund is like a campus, and the students have been considered for hundreds of years as an obvious part of the city's culture. And then we have good weather.
Prior to the Carnival 2014, AF Bostäder was asked to act as main sponsor. The company thanked yes directly. Being a main sponsor means very positive attention and exposure in a variety of contexts. But first and foremost, AF Bostäder saw an opportunity to support something the company is a part of.
- For AF Bostäder, it should be natural to be close to university life and to have a strong relationship with the students, says Henrik Krantz. We are available to the students, they are our clients and without an attractive student life we are nothing. Of course, a housing company in the middle of student life will be behind Sweden's best student carnival. The sponsorship of Lundakarnevalen has also been a pure pleasure and in several ways the organization brought closer to Studentlund. The staff have visited the carnival jointly and also experienced the Carnival Revue on a special invitation to genre, where among other things a song about AF Bostäder was invited.
- We have no formulated policy or strategy for our sponsorship, says Henrik Krantz. We support in several contexts, but always with a link to our target group. Sometimes financially, sometimes by lending out premises, materials or other resources. We can also contribute with our knowledge. We make judgments on a case by case basis, the important thing is that what we do will benefit the whole student life.
Learning as much as possible about how students' lives look and what they need is a prerequisite for continuing to deliver good products and services. AF Bostäder continuously extends its contact areas to student life.
- We meet our tenants naturally daily, says Henrik Krantz. We cooperate regularly with students in different projects and increasingly in environmental issues. In addition, several active students work in our service center, something that significantly improved our service, increased our knowledge of our customers and also made us even more fun at work.