Skip to content Skip to navigation
Two hands holding a mobile phone

New platform for fine-tuned communication

AF Bostäder has started work on a revamp of its communication platform. The platform provides guidelines for how the company is to communicate in terms of target groups, messaging, typography, graphics, image selection etc. The aim is for AF Bostäder’s stakeholders, such as students, the media, the municipality and business community, to have a clear and consistent image of the company.

Good communication facilitates, among other things, positioning and brand-building, so that AF Bostäder can run a strong operation in the students’ interests. A platform can contain everything from company information, PR and information on renting to marketing in different channels such as social media.

Students – the primary target group – are mobile and flexible, which sets considerable requirements for adapting to current market trends, housing needs and wishes. The regular revamping of the communication platform ensures that AF Bostäder is current, relevant and interesting.


Latest update June 24, 2025

Two students walking, carrying a moving box
Long-term and responsible actor

A secure process for student housing applications in Lund

At least 50% of AF Bostäder’s new tenants at the start of a semester are international students, a group that is often a target for housing scams. AF Bostäder manages the number of applicants and makes the rental process secure in several ways.

A sculpture at Ulrikedal
Long-term and responsible actor

A new perspective – cultural sustainability

For several years, AF Bostäder has worked in a strategic and target-oriented way on social, environmental and economic sustainability. Now, the company is introducing culture as an equal fourth perspective. The work started in 2024 with a newly written policy and a new strategy for cultural sustainability.

A group of students walking down the street
Long-term and responsible actor

New report shows positive picture of student housing availability

Being able to rapidly obtain pleasant and secure housing at a reasonable cost is an important factor when students are choosing where to study. Many people believe that it is difficult to find student housing in Lund. In a new joint report, three of Lund’s major student housing organisations show that the true picture is actually positive.

Sparta
Long-term and responsible actor

Careful maintenance secures Sparta’s future

Designed in accordance with the Academic Society’s and prize-winning architect Bengt Edman’s visions of a student city within the city, and just as much loved as hated for its brutalist architecture, Sparta is constantly one of AF Bostäder’s most popular student housing areas. Sparta is now undergoing a careful renovation, so it can remain standing strong for many years to come.

Inauguration
Long-term and responsible actor

Rhodos provided a colossally festive move-in

AF Bostäder is driving one of Sweden’s biggest initiatives in sustainable student housing at Kämnärsrätten. Rhodos, a new quarter inaugurated in the summer of 2024, was awarded the Student Housing Prize for, among other things, pleasant accommodation, green outdoor environments and low climate impact. Students, relatives and friends gathered for the move-in and inauguration.

AF-borgen
Long-term and responsible actor

In good company for AF Borgen’s future

AF Borgen – the students’ own building in Lundagård – is the focal point of Sweden’s best student life. It is here that the Academic Society (Akademiska Föreningen) and the students arrange numerous activities, but it is also the setting for a café, restaurant, stages, festivities and much more. In addition, AF Borgen is also an ultramodern arena for Lund’s business community and cultural life.

Two people walkning with a stool and a moving box
Long-term and responsible actor

Focus on sub-letting

AF Bostäder only rents out to active students at Lund University – the students’ status is verified by study checks. Now, measures are also being introduced to minimise prohibited sub-letting.

A finger pushing a circle
Long-term and responsible actor

New sustainable operational targets

With clear targets, all those working at AF Bostäder can develop and drive sustainability management together. The targets are to be current and relevant, and ahead of 2025 it was time to renew and fine-tune them again.